Google Analytics

Module 1: Introduction to Google Analytics

• 1.0 Intro Definitions Pt 1
• 1.1 Intro Definitions Pt 2
• 1.3 How Google Analytics Works

Module 2: Fundamentals of Google Analytics

• 2.0 Build Analytics Infrastructure
• 2.1 Setting Up Conversion Data
• 2.2 Input New Users
• 2.3 Setting Up Conversion Data
• 2.4 Examine Extra Points

Module 3: Basics of Google Anayltics

• 3.0 Basic Features
• 3.1 Dashboard
• 3.2 Shortcuts
• 3.3 Adding a Dashboard
• 3.4 Sharing Reports
• 3.5 Alerts
• 3.6 Realtime Analytics
• 3.7 Standard Reports
• 3.8 Views

Module 4: Reports in Google Analytics

• 4.0 Acquisitions Intro
• 4.1 All Traffic Aquasitions
• 4.2 Acquisitions Overview
• 4.3 Acquisition Channels
• 4.4 Cross Development
• 4.5 All Referrals
• 4.6 Campaign
• 4.7 Keywords
• 4.8 Social
• 4.9 Webmaster Tools

Module 5: Behavioral Reports

• 5.0 Behavioral Reports Intro
• 5.1 Dimensions
• 5.2 Content Drilldown
• 5.3 Landing Pages
• 5.4 Exist Pages
• 5.5 Events
• 5.6 Event Flow Report
• 5.7 Working with Events
• 5.8 Site Search Report
• 5.9 Working Site Report
• 5.10 Site Search 2
• 5.11 Site Search 3
• 5.12 Behavior Flow Report
• 5.13 Site Speed
• 5.14 Using Site Speed Search
• 5.15 Page Timings
• 5.16 Speed Suggestions
• 5.17 User Timing Adsense
• 5.18 Experiments
• 5.19 Inpage Analytics

Module 6: Audience

• 6.0 Audience Reports
• 6.1 Location Report
• 6.2 Language
• 6.3 Behavior
• 6.4 Frequency Recency
• 6.5 Engagement Report
• 6.6 Technology Reports
• 6.7 Mobile Reporting
• 6.8 Demographic Report
• 6.9 Interests
• 6.10 Visitor Flow Chart

Module 7: Conversions

• 7.0 Intro
• 7.1 Funnel Visualization
• 7.2 Goal Flow Report
• 7.3 Reverse Goal Path
• 7.4 Goal URLs
• 7.5 Ecommerce Reports
• 7.6 Product Performance Reports
• 7.7 Transactions Report
• 7.8 Time to Purchase Report
• 7.9 Multi-channels Funnels Report
• 7.10 Assisted Conversion Report
• 7.11 Top Conversion Paths Report
• 7.12 Time, Log & Path Length Report
• 7.13 Attribution Report & Model Comparison Tool
• 7.14 Conclusion

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